E-A-T: The Three Elements of Quality Content
Search Engine Optimization, or SEO, is how you improve a website so more people find your business when searching on Google.
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How Do I Get My Business to Show in “Near Me” Search Results?
A “near me” search is when someone is looking for something in close proximity to them at that moment. These location-based search queries are being made by people who are ready to buy right now.
Time to Stop Using Stock Photos on Your Website
If today’s marketing is all about being real and authentic, is it time to stop using stock photos on your website? Maybe… OK – yes!
Video Ideas for Your Google Business Profile
Google knows the hottest content right now is video. The search engine is always looking for quality video content so add videos to your profile!
Instagram Photos: Give Credit Where Credit’s Due
When posting someone else’s photo on Instagram, you must give credit where credit is due. Always, always credit the source when posting Instagram photos.
Google Business Profile for Local SEO
If 2022 is all about gaining traction with your SEO, then a great place to start is with your Google Business Profile. Time to optimize and manage!
Friends Don’t Let Friends Make Bad Websites
People visit your website first to learn about your business. Potential customers are hard-wired to make quick judgements, so you only have a matter of seconds to make a great first impression.
Get Your Business on the Google Map
More than half of all Google searches show local search results. People are typically looking for a nearby business that can provide them with a service they need or a product they want to buy.
Your Instagram Profile: Make a Great First Impression!
Hopefully your business has an Instagram profile by now and you’re reaching more people. Instagram is such a great visual platform for social advertising and organic reach.
Social Media Marketing: Less Can Be More!
Is your business spread too thin across too many social channels? You could be setting yourself up for social media marketing failure when you try to do it all.
Algorithms in Our Digital Marketing World
Tired of hearing about algorithms? Well, everything in our digital marketing world is driven by algorithms. Website SEO, Social Media, and Online Ads are all algorithm-driven.
Marketing Priced for Northern Michigan Small Business
I love my weird little creative life here in Northern Michigan. My days are spent creating content and visual designs for my client’s websites and social media channels.