Anyone Can Build a Website – Myth or Truth?
“Anyone can build a website” is technically true. The distinction is that building web pages is not the same thing as building an effective business website.
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Does Your Website Content Have a We Problem?
If your website content has a “We” problem, it’s hurting your SEO. If your website says “We” so many times, Google starts wondering who “We” is!
Why is a Less Experienced Competitor Copying Your Ideas?
Why does a less-experienced competitor copy ideas from an established business like yours? My guess is a competitor copies you because it’s easier than creating.
Discover the Power of Adding Website FAQs
Once upon a time, there was a small business with a nice website. It explained what they did with photos of their work. But something was missing… FAQs!
What Should Be on Every Website Homepage?
Every website homepage needs to answer three questions for a visitor within seconds: Who are you? What do you do? What should I do next to work with you?
Ready for a New Website?
If your business is ready for a new website, or maybe you need a website refresh, now is the time to request a proposal from Marcie Wolf of Abuzz Creative.
Modern Websites for Today’s Internet
Modern Websites. Most business owners think a modern website means trendy colors and fancy animations. In reality, it’s more about performance, usability, and visibility than appearance.
Generative Engine Optimization, or GEO
Generative Engine Optimization, or GEO, is how we structure content so that AI-driven search engines like Google Gemini and ChatGPT can easily discover, interpret, and cite our information.
What is the 3-Second Rule in Web Design?
The 3-second rule in web design is the idea that visitors decide within about 3 seconds whether your website is relevant to them and worth exploring further.
What Every Website Homepage Should Have
Your website homepage should include specific content that’s helpful and generates leads quickly. Does your website homepage help people or deter them?
Marketing Tasks to Do Now Before the Summer Rush
There are marketing tasks you should do right now. Because, Memorial Day weekend is the beginning of busy tourist season and your business needs to be found by visitors.
Marketing Strategy Tip: Create Once, Distribute Everywhere!
When discussing marketing strategy, so many small business owners in northern Michigan tell me, “I just don’t have time to create content.”