Marketing Strategy Tip: Create Once, Distribute Everywhere!
When discussing marketing strategy, so many small business owners in northern Michigan tell me, “I just don’t have time to create content.”
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What’s One Thing to Do Now for Better Google Performance?
If I had to pick just one thing that your small business should do right now to improve your Google performance, it’s this: Make your website genuinely helpful.
Anyone Can Build a Website…
Anyone can build a website is only half true. Because not everyone can build a website that works. These are two very different things.
Does Google Stop Crawling Websites That Are Not Updated?
Business owners ask if Google stops crawling their websites if it hasn’t been updated. Google does not stop crawling a website just because it’s outdated. It will crawl the site less.
What the Buzz is Google’s Helpful Content System?
Google’s Helpful Content System is designed to prioritize search results that give the most value to users. It rewards content that is focused on people first.
5-Step Image Upload Checklist for Your Website
Before uploading any image to your website, follow my 5-step image upload checklist so your media is the right size and readable for ADA Compliance.
How Small Business Owners Can Use AI for Marketing
There’s lots of buzz about AI for Marketing. Are you a business owner looking for new marketing ideas? You might be surprised at how cool AI for marketing can be!
Google’s AI Overviews and How to Get Included
It’s time to optimize your website for Google’s AI Overviews by shifting your search strategy focus from “ranking for keywords” to “being the best answer.”
How to Get Chosen for Google AI Overview
Wondering how to get chosen for Google AI Overview results? Does your website appear trustworthy while explaining things clearly and answering real questions?
What’s the Big Picture for Mobile Design in 2026?
Mobile Design is no longer considered just an important part of your website. Mobile Design is the primary experience Google evaluates and users expect.
What Makes Your Website ADA Compliant?
When your website is ADA Compliant, it means the site is designed so everyone can use it. That includes people with visual, hearing, mobility, or cognitive disabilities.
Valentine’s Story Time: A Website They Finally Loved
Once upon a time, a business fell back in love with their own website. And that might be my favorite love story of all.