Tired of hearing about algorithms? Well, everything in our digital marketing world is driven by algorithms. Website SEO, Social Media, and Online Ads are all algorithm-driven.
On social media sites, there is a unique algorithm for each person so they see only what interests them. No two people have the exact same social media news feed.
The same is true when we use a search engine. Everyone gets a different result when they search on Google.
Digital Marketing is about the Algorithm
Algorithms aren’t out to get you or hide your content.
Algorithms filter out irrelevant and poor-quality posts so that only the highest-quality content gets through to a user.
Algorithms can:
- Help you craft a better user experience for followers.
- Help you understand demographics and previous behavior so you can create customized offers to deliver in real time.
- Help you craft an overall experience for your customer that is more meaningful for them.
Sharing interesting topics on your website and your social media channels will improve your chances of content getting shown to users.
