How Can You Get Found in Near Me Search Results?
Your business can improve your appearance in high-intent near me search results by optimizing your Google Business Profile and your Website for Local SEO.
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Does Your Business Email Match Your Domain?
My clients have secure email hosting and I always recommend using domain-based email. Does your business email match your domain, or do you use Gmail for business communication?
Include an Email Signature Line in Every Message
Like you, I get bombarded with tons of unwanted email, and most are in a format asking about my services. Messages that lack an email signature line get deleted.
Want More Local Customers? Show the Real You!
Here’s a simple truth about marketing your small business online – people hire people they like. When you show the real you, it helps build trust. We want to know who we’re doing business with.
You Have Lots of Lurkers – and That’s OK!
The “silent audience” is real. Just because people aren’t liking, commenting, or sharing doesn’t mean they’re not paying attention. You have lots of lurkers, and that’s OK.
Can You Grow Your Business Without Social Media?
Are you tired of Facebook and Instagram? You’re not alone. You might be one of many small business owners now exploring ways to market your business without social media.
Your Website Marketing Tool for Events
Are you wondering how to use your website marketing tool for events? Your website can be a powerful marketing tool if used strategically!
Marketing Without Relying on Social Media
Marketing without relying on social media in today’s digital world is still possible. There are lots of effective marketing strategies that don’t involve Facebook and Instagram.
Attention Economy and Business Marketing
What does Attention Economy mean and how does it apply to your marketing? Businesses that provide value, create engaging content, and build relationships will win!
Marketing Training for Petoskey and Harbor Springs
Ten years ago, we launched the first HarborActive marketing training for Petoskey and Harbor Springs business communities.
Supporting Local Business Matters
When you shop locally, you’re not just buying a product or service – you’re investing in your community. Supporting local business matters and it keeps northern Michigan strong!
My Word This Year – Extraordinary
For the past few years, I’ve chosen one word to live by instead of setting resolutions I know I won’t keep. My word this year? Extraordinary.