Here’s a simple truth about marketing your small business online – people hire people they like. When you show the real you, it helps build trust. We want to know who we’re doing business with.
The “silent audience” is real. Just because people aren’t liking, commenting, or sharing doesn’t mean they’re not paying attention. You have lots of lurkers, and that’s OK.
Are you tired of Facebook and Instagram? You’re not alone. You might be one of many small business owners now exploring ways to market your business without social media.
Are you wondering how to use your website marketing tool for events? Your website can be a powerful marketing tool if used strategically!
Marketing without relying on social media in today’s digital world is still possible. There are lots of effective marketing strategies that don’t involve Facebook and Instagram.
What does Attention Economy mean and how does it apply to your marketing? Businesses that provide value, create engaging content, and build relationships will win!
Ten years ago, we launched the first HarborActive marketing training for Petoskey and Harbor Springs business communities.
When you shop locally, you’re not just buying a product or service – you’re investing in your community. Supporting local business matters and it keeps northern Michigan strong!
For the past few years, I’ve chosen one word to live by instead of setting resolutions I know I won’t keep. My word this year? Extraordinary.
Many small business owners think marketing is just about pushing products or services to customers. But effective marketing is more than just selling.
Best battery backup systems will help protect your computer and router. In Good Hart, we experience lots of power outages due to high winds and downed trees, so an uninterruptible power supply (UPS) is essential!
Small Business Marketing. We know we need it, but we’re only marketers by necessity. We’re so busy running the show that there’s little time left for marketing.
