Local SEO: Help Nearby Customers Find You
Local SEO is critical when the summer crowds are gone and traffic gets quieter. Most northern Michigan businesses now rely more on local customers.
Local SEO is critical when the summer crowds are gone and traffic gets quieter. Most northern Michigan businesses now rely more on local customers.
Website content needs to be updated for today’s Google search. Because, while you’ve been busy running your business, search trends and search results continue to change.
Local SEO used to be about getting your website listed on Google for specific words. Now Google is trying to understand questions and locations in order to show which business is the best match.
SEO audits are great tools for fixing things you might have missed with your on-page optimization. I am quite happy with the 90/100 AIOSEO score I received for my Abuzz Creative website.
If your website content has a “We” problem, it’s hurting your SEO. If your website says “We” so many times, Google starts wondering who “We” is!
Good SEO is the foundation for visibility for your business. Focusing on good SEO will always be critical, even when it comes to today’s AI-powered search.
Once upon a time, there was a small business with a nice website. It explained what they did with photos of their work. But something was missing… FAQs!
When discussing marketing strategy, so many small business owners in northern Michigan tell me, “I just don’t have time to create content.”
Welcome to the new world of Search Everywhere Optimization. Your customers are now searching in more than one place. They’re searching everywhere!
If I had to pick just one thing that your small business should do right now to improve your Google performance, it’s this: Make your website genuinely helpful.
Like most small business owners, you have a Google Business Profile but never update it. No one ever told you what it really does, especially for your Local SEO.
Search driven content focuses on answering specific questions people ask and helping them solve problems. It appears in traditional search engines like Google and AI-powered answer engines like ChatGPT and Gemini.