Search Engine Optimization, or SEO, is how you get your website to appear naturally in search results on Google (and other popular search engines).
Google doesn’t just list websites anymore. It summarizes answers that people ask. Make sure Google’s AI can understands your business so it can recommend you in Google AI Overview results.
Helpful websites are the ones winning in Google AI Overview!
I build every website with search engine and answer engine optimization from the very beginning. Every website is structured to be found on Google and in AI-powered search tools.
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Years of Web Design
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Years of SEO
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#1 SEO Mistake Small Businesses Make?
Never updating their website!
If you don’t update your website content often, Google will see your site – and your business – as inactive. Even small updates, like refreshing your homepage text or adding a new service page, can help keep your site relevant.
And, optimize often for “near me” searches so your business is found in local search results. More people are using their phones with voice search to find things nearby.
What are Near Me search results?
Near Me Search results are location-based results that Google provides when we search for a product or service with local intent. These searches tell Google we want to find a business or service in our current vicinity. Google will prioritize results based on proximity to where we are, relevance to our search query, and the prominence of a business like yours.
Search Engine Optimization Basics
Really good SEO can lead to more organic traffic for you!
How Important is Website SEO?
Search Engine Optimization helps potential customers find your business.
Proper search engine optimization techniques help your site rank better so potential customers find your business in search results.
Most importantly, keywords often trigger Google’s “Map Pack” which is a special area showcasing local businesses on a map. Your goal is to get on that map!
As your web designer, Marcie’s SEO goals are to increase traffic to your website by improving Google rankings for relevant keywords and phrases.
How do I get my business included in Google’s AI Overview?
You need to update your website content for the AI era. Google pulls information from websites that clearly answer common questions, use well-written, structured content, are built with strong SEO foundations, and demonstrate expertise and trust. If your website is clear, helpful, and optimized properly, you increase your chances of being featured in Google’s AI Overview.