Search Engine Optimization, or SEO, is how you get your website to appear naturally in search results on Google (and other popular search engines).
When people search for specific keywords, they get a list of related websites by rank in Google search results. The more visible your website is in various results, the more likely people will click on your link.
Search engine optimization is when your website content fits the category of keywords being used to find your business.
Marcie Wolf builds websites with a focus on SEO from the beginning.