Search Engine Optimization

What is Search Engine Optimization, or SEO?

Search engine optimization (SEO) is how we improve your website’s visibility and page ranking in major search engines like Google. SEO helps bring a steady stream of targeted traffic to your website. Making website improvements to gain more exposure in search engine results will lead to more visitors finding you for the right reasons.

Relevance and authority are important to a search engine. Improving these factors on your website will result in better search engine exposure which means more visitors to your website pages.

Northern Michigan Web Design Google Search Results SEO

Experienced in SEO

Building optimized websites for 25 years.

Understanding the search engine algorithm changes is very challenging. It takes time, knowledge, and a great deal of patience. Every website design project follows Google’s guidelines with a focus on ethical and effective strategies for SEO and Local SEO. The goal is for my client’s websites to rank well in search results.

Review & Analysis

Analyze site responsiveness, page speed, linking strategy, and keywords.

On Page Optimization

Titles, headings, internal links, file naming optimization, analytics, and sitemaps.

Additional SEO Tasks

Submissions to search engines, anchor text, post meta data, location optimization.

Schema Markup

Schema code helps search engines understand your content better for certain placements.
How Important is SEO for Business Website

How Important is SEO for Your Website?

Proper SEO helps potential customers find and connect with your business.

We all use Google to search for things we want to buy or services our business needs, to gather information, to find services, places to eat, to shop online, or to read reviews.

Proper SEO helps potential customers find and connect with your business when you offer what they need.

I use the right SEO techniques backed by the best digital practices. My SEO goals as your web designer are to increase traffic to your website and improve your rankings on Google for relevant keywords and phrases.