Social media for a small business can feel overwhelming and challenging, especially if you’re a solo entrepreneur. Social media does make spreading the word about your small business faster or easier. By having an active social media presence, you can start building relationships with your audience.
Your forte is your line of work and you do it well. If you’ve been handed over the management of your organization’s social media channels or you’re a small business owner who’s doing everything yourself, you might be wondering where to even begin.
There are businesses that do a great job showing who the people are behind their brand which makes their company more relatable and memorable. They share behind the scenes photos and pictures of their staff.
Every business owner wants their website to rank higher in search engines than the competition. We want to be at the top of the Google Local Pack Map. We want to be in the top organic search spots on Google.
Digital marketing is when you use the Internet and online digital technologies such as desktop computers, mobile phones and other digital media platforms to promote the products and services for your Northern Michigan business.
You’re active on your personal social media profiles like Facebook, Twitter, and Instagram. These are the most popular social networking sites with millions of people logging on daily.
