Focus More on Digital Storytelling for Content Marketing
We all have a product to sell or a service we provide, and we all have lots of comparable competitors. In order to get noticed, we have to be different and unique.
We all have a product to sell or a service we provide, and we all have lots of comparable competitors. In order to get noticed, we have to be different and unique.
We all want to rank better than our competition in a Google search. To compete locally, we need Local SEO strategies and tactics – on our website and on our other online marketing channels.
Potential customers are finding you online which means your website needs to make a great first impression. Your website also needs to use Mobile First Design.
We use our mobile device when we want something quick, which results in bursts of digital activity up to 150 times a day. The average mobile session is a one minute micro-moment.
Digital marketing includes unique content on your website for better ranking on Google, social media content for driving customers, and Google Business Profile for local SEO.
Social media is about building relationships and being social with people. Don’t focus so much on follower numbers since a follower doesn’t always equal a customer.
“Doing business without marketing is like winking at someone in the dark. You know what you are doing, but nobody else does.”
A website for your business is your most essential marketing hub. A great website presents your company as solid, stable, and willing to invest in itself.
You might think having a large following on Instagram will make your business look more credible. If you have more followers, that means you’re more popular, right?
When you hire a web designer, they will take your online presence to a higher level. You’re hiring them for their professional expertise in website development, creative design, and SEO.
When we first visit your website, we decide whether we plan to stay within 5 or 6 seconds. You don’t have much time to make a great first impression. And to keep your visitor around.
I’m still seeing lots of local business owners who have not claimed and verified their Google My Business listing. A verified and optimized Google My Business profile gives your business a huge advantage over your competition.