A “near me” search is when someone is looking for something in close proximity to them at that moment. These location-based search queries are being made by people who are ready to buy right now.
When searching from a phone, the trend is to add “near me” after keywords.
Even if you don’t add “near me” to the end of your search, Google uses the current location of your IP address and shows you the best local results it can find.
There’s been a huge increase in “near me” mobile searches, plus 46% of all Google searches have local intent.
Make sure your local business appears in these local search results!
Key features that influence “near me” presence
- An optimized Google Business Profile
- Being listed in local directories
- A physical address on your website
- Location tags on your social media posts
If you’re not showing up first, your competitors might be.
Let’s fix that!
With a few simple tweaks to the key features shown above, your business should start appearing for the right local search results.