More than half of all Google searches show local search results. People are typically looking for a nearby business that can provide them with a service they need or a product they want to buy.
To get your business to appear at the top of a Google Search and on the Google Map Pack is with a Google Business Profile.
Local Search Results on Google
When someone does a search on Google, the search results page will display any applicable paid Google Ads first.
The next to appear will be:
- Google Maps (see #1 in graphic)
- Eight organic results (see #2 in graphic)
Google’s search algorithm is incredibly smart at detecting when a user is looking for local information. It will directly insert the top three listings on Google Maps, just above the first organic results.
You’ve seen these local results and maps. This is called “The Google Map Pack” and this is exactly where your business needs to be.
Check Your Business Address
Make sure your business address appears exactly the same as what shows on your website. You need to use the same address and format when referencing your business address anywhere online.
By optimizing your Google Business Profile, you can gain the competitive edge you need to for your business to appear on the coveted Google Map.