Your success story starts with a smart search strategy built for both traditional SEO and today’s AI Search Optimization. Marcie Wolf has helpful tips on how to get Google AI Overviews to include your content in their responses.
What is Google AI Overviews? How do you get your business cited in search results? Click image to download PDF.
Marcie Wolf shares easy updates you can make for improving inclusion in Google’s AI Overviews. Click image below to download PDF.
To get your website content included in Google AI Overview, you need to update your content for the AI era!
No, but Google AI Overview is changing how people use search. Traditional organic website links still appear below the AI Overview. However, many users stop and read the AI summary first. That means your website needs to be optimized so Google considers it trustworthy enough to be included in those summaries.
You need to update your website content for the AI era. Google pulls information from websites that clearly answer common questions, use well-written, structured content, are built with strong SEO foundations, and demonstrate expertise and trust. If your website is clear, helpful, and optimized properly, you increase your chances of being featured in Google’s AI Overview.
Absolutely! SEO matters more than ever. AI Overview is built on top of traditional search signals. If your website is not optimized for search engines, Google is unlikely to use it as a trusted source for AI-generated summaries. SEO + AI Optimization (AISO) work together.
Content that answers specific questions clearly, uses simple language, breaks information into headings and short paragraphs, and demonstrates real-world expertise. FAQ pages, blog posts, service explanations, and educational content performs the best. A smart strategy is using your blog as an educational tool which shows your expertise.
Yes. Your small local business can appear if your website content is clear and well-structured, you answer real customer questions, you have strong local SEO signals, and your Google Business Profile is optimized and updated often. Google doesn’t just feature big national brands, it features useful, credible answers from any size business.
It depends. We’ve all seen a drop in traffic because some users are getting their answer without clicking. However, if you are featured in an AI Overview, this will build credibility and visibility. For complex services like website design, SEO, healthcare, or legal services, people still click through to service page to learn more. Make sure your service pages have good Q&A sections. Being included increases trust, and trust drives inquiries.
AI Search Optimization, or AISO, is the process of optimizing your website so artificial intelligence systems understand your content clearly. You need Google AI Overview to consider your website content authoritative enough to summarize. Add clear question-and-answer formatting, structured headings, authoritative content, and strong SEO foundations so your website is now adapted for how AI reads content.
Not completely. There’s no need to start over. You should refine your website by answering real customer questions and making sure your website is mobile-friendly. When revising content, use clear headings, avoid outdated SEO tactics, and demonstrate credibility. AI rewards clarity and authority, not old-school SEO tricks.
AI in search is not a trend. It’s a shift in search. Google is investing heavily in AI-powered search. Businesses that adapt now will have a competitive advantage over those that ignore it.