“Doing business without marketing is like winking at someone in the dark. You know what you are doing, but nobody else does.”
I love that quote.
We all need marketing. In order to make money, we need to sell our products or services. Marketing is what helps us to reach that goal.
I get it. Business is slow or you’re running short-staffed, so the first thing you cut out of your to-do list is marketing. Your website content is stale, you’ve gone silent on social media, and the information on your Google Profile is out-of-date.
Doing Business Without Marketing is a Huge Mistake
If you’re not doing any kind of marketing that ultimately drives sales, your business will cease to exist.
Marketing is about connecting the right customers to the right product. Marketing also helps your sales team.
The power of the internet makes promoting and advertising your business easier, so don’t neglect it!
Update Your Website
Your website is your most important marketing tool. You need to keep it up-to-date so visitors know you’re still in business.
Get Social on Facebook and Instagram
Social media marketing is the tool to keep conversations going. Direct messages on social channels have become a valuable communication tool. Are you replying quickly?
Google Business Profile
Google gave your business a free profile to help your local SEO efforts. Make sure your profile is optimized and you’re using all of the features to rank better on Google.
Your Business Needs Marketing
If you stop marketing, you won’t get new customers. If you stop marketing, your current clients will think you no longer care.
To promote your business, set aside time to create new, exciting content about your products and services, then make sure the right people see it.
Hire a Marketing Pro
If you just don’t have the time to keep your marketing fresh, Email Marcie Wolf.
I can update your WordPress website, manage your social media channels, and optimize your Google Business Profile.
Let’s keep you out there in the public, not in the dark!