We all have a product to sell or a service we provide, and we all have lots of comparable competitors. In order to get noticed, we have to be different and unique.
The way we get people’s attention is through sharing unique content in the form of stories. And, in order for your content marketing strategy to work, your stories have to be interesting.
Digital Stories That Are Relatable
Today’s content marketing is all about having natural conversations and telling stories that everyone can relate to.
When you tell a great story, people start to like you and they begin to trust you. And getting an emotional response from people? It means everything in today’s marketing!
An Expert’s Point of View
“People don’t buy what you do, they buy why you do it.” ~ Simon Sinek
The success of your content marketing strategy is determined by how well your community relates to you and your stories. The “why” of your story matters more to them than what it is you’re selling.
Focus more on digital storytelling instead of selling. You will get better results!