When we first visit your website, we decide whether we plan to stay within 5 or 6 seconds. That means you don’t have much time to make a great first impression. And to keep your visitor around.
People have become more visual. The graphic elements on your website need to show your brand’s personality. The design of your site and your most prominent images need to send the right message quickly.
Website Images Above the Scroll
The main image on your home page gives an important first impression of your business and helps us decide if…
- We’re going to venture further down your page.
- We’re going to leave your site altogether.
Since people spend time looking at your website’s main image, make sure what’s above the scroll on your first page shows your brand effectively.
- Don’t use generic stock images – use your own unique photos!
- Make sure your images help us understand what service you provide or products you sell.
- Show the familiar smiling faces of your company.
Your main visuals should tell your own unique story so there’s no question – we know exactly what you do in the first few seconds of our visit.
Website Functionality and Usability
No matter how someone arrives at your website, you need to make a great first impression. Not only does your website need to look good, it needs to be both functional and easy to use.
- Make your navigation menu easy to find and use.
- Provide launching points to key content or popular products.
- Create obvious call-to-action links or contact links.
The design of your website should make it easy for visitors to find what they want.
Websites Must be Made for Mobile
Do not make people pinch and zoom to view web content. Those days are gone, and your visitors will be gone, too.
You should know by now that your website needs to be responsive.
More people are accessing your website from a mobile phone than a desktop computer. That means the display has to resize automatically for the device they’re using.
How does a business give off a first impression?
First impressions of your business can be made in just seven seconds, according to Forbes. That means you need to be very aware of how potential customers and clients see you. What do they see when they visit your website for the first time? How do you act when you’re in a networking setting? A great first impression helps with credibility, especially if your business is new.