We all want to rank better than our competition in a Google search. To compete locally, we need Local SEO strategies and tactics – on our website and on our other online marketing channels.
The higher your business can rank in local search results, the better, because Google is where potential customers go to find a business like yours.
One easy way to improve local SEO is by posting on your Google Business Profile.
What Are Google Posts?
Google Posts are just like updates you make to your social media channels. You can post directly to your Google Business Profile with photos, videos, text captions, and various call-to-action options.
Google Posts can help you share company news, promote offers and events, and link to products on your website.
Your posts will appear when someone searches for the name of your business in Google Search or on Google Maps.
Types of Google Posts
Google offers your business four types of posts for you to share on your profile. Your posts will appear on Google services across the web, like Maps and Search.
- Offer – Promotions with start date and end date.
- What’s New – Text post with photo or video, and a call to action.
- Event – Share event dates and details with a registration link.
- Product – Promote products with photo, price, and link to buy online.
There is also on option to share COVID-19 updates in case your business has policies for visitors to follow or updates to hours due to the pandemic.
When first launched, Google Posts expired after seven days, but that changed last year.
Since Google Posts no longer have an expiration date, they can be viewed longer in your Knowledge Panel.
Post Weekly to Your Google Business Profile
Posting often will help increase the visibility of your business. You’re also showing people that you are active with your local Google Business Profile. People will know that your business is open and accepting new customers.
When used effectively, Google Posts can increase traffic to your website, boost sales, and help you engage with your audience!