We use our mobile device when we want something quick, which results in bursts of digital activity up to 150 times a day. The average mobile session is only one minute long, dozens of times per day.
These are called Micro-Moments.
As defined by Google, a “micro-moment occurs when people reflexively turn to a device – increasingly a smartphone – to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.”
- I want-to-know moments
- I want-to-go moments
- I want-to-do moments
- I want-to-buy moments
This behavior is changing the way our marketing methods need to get people’s attention, and all in mere seconds.
Be there when they need you: Figure out where and when your customers are doing these quick searches. Develop a strategy for channels such as search, video, and social.
Make it easy to make a purchase: The steps from searching to purchasing need to be simple and seamless with as few clicks as possible.
How to Get Ahead?
Most businesses are stuck in the old linear buyer funnel.
Use this opportunity to leverage micro-moments in your marketing so your brand is the one that shows up when your next customer is looking.
#micromoments #marketing #mobilemarketing