Your customer base is on the internet right now searching for specific services, products, or a local business location. Since 80% of searches happen on Google and more than 50% have local intent, there’s a good chance people will discover you through content you’ve added to your Google Business Profile listing.
It’s been proven that most people’s local buying journey starts with a Google search. If I’m looking for a local service or product, I begin my search on Google. That means that it is critical for any local business to rank well on Google.