Like most small business owners, you have a Google Business Profile but never update it. No one ever told you what it really does, especially for your Local SEO.
Well, I’m here to tell you – in very simple terms – how important your Google Business Profile is and what it really does.
I’ve been doing this for more than two decades so I suppose I’m sort of an SEO expert…
And, if you know me, you know how much I love to share helpful tips with small business owners.
My tips are written in a way that you can get stuff done on your own.
What Does Your Google Business Profile Really Do?
Here are my answers to what your Google Business Profile really does – in simple terms.
Your Profile Puts Your Business on the Map – Literally!
It’s how you show up on Google Maps and in the Local Pack (those coveted top 3 listings with the map).
Without it, you’re basically invisible when locals search.
Customers Get the Info They Need to Choose You
Your profile is your storefront window on Google Search. People can see what they’re looking for before contacting you.
Make sure your info is complete, or they will move on to your competition.
Your Profile Builds Trust Before Meeting You
People trust businesses with good reviews, recent photos, updated hours for the current season, and new posts.
A complete, active profile send a signal that you’re real, you’re open, and you care.
Your Profile Helps You Rank Higher in Local Search
Google uses your business profile to understand what you do, where you are, and who you serve.
A complete and active profile gets awarded by Google with the visibility you need.
BIG ONE: Talk to Customers Right Inside Google
When you add weekly posts, share photos, answer questions, and respond to reviews, it boosts your engagement in a big way.
And Google loves engagement.
Need Help with Google Business Profile?
Click the link below to read my helpful tips on how to update your Google Business Profile.
Local business owners have trusted my SEO expertise for more than twenty years. I am more than happy to help local business owners with SEO and all things Google!
Contact Marcie Wolf or Send Marcie an Email
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