We all want to rank better than our competition in a Google search. To compete locally, we need Local SEO strategies and tactics – on our website and on our other online marketing channels.
Digital marketing includes unique content on your website for better ranking on Google, social media content for driving customers, and Google Business Profile for local SEO.
Your most important online marketing channels include your business website, all of your social media profiles, a Google My Business listing, and your email newsletters.
I’m still seeing lots of local business owners who have not claimed and verified their Google My Business listing. A verified and optimized Google My Business profile gives your business a huge advantage over your competition.
When we’re on Google searching for things like time, weather, how-to tips, and word definitions, the answer is at the top of our Google search results page. That’s Zero-Click Search Results.
Have you tried adding a photo or graphic to a new Google My Business post and important parts of your image were cropped out? Google tells you to upload square images, but if you’re like me, you prefer to upload the right size without parts of your image getting cropped out.
In partnership with Tip of the Mitt SCORE, I offered a free online seminar called “Making the Most of Your Website in 2021” on Tuesday, March 16.
Digital marketing is when you use the Internet and online digital technologies such as desktop computers, mobile phones and other digital media platforms to promote the products and services for your Northern Michigan business.
When is your local SEO a success? When your business starts appearing in the coveted Local 3-Pack map on Google.