Google gave your business a free profile in their online directory. Have you optimized your listing? Are you posting to your profile often?
When you optimize your Google Business profile, you’re telling Google that you are open and ready to be found. An optimized Google Business Profile is the best way to improve the way your business appears in local search results on Google.
Google search results give top priority to Google Business Profile listings that are updated often. Providing key business information in your Google Business Profile can enhance your presence in Search and Maps.
Make sure you have claimed your Google Business Profile then get busy optimizing your listing.
Claim and Verify Your Profile
- If you haven’t already, Claim Ownership of your Google Business Profile. You will be sent a verification code to confirm that you own or manage the business.
Provide Accurate and Complete Information
- Fill out all the fields in your Google Business Profile with accurate and up-to-date information. Include your business name, address, phone number, website, hours of operation, and any other relevant details.
- Make sure you name, address, and phone match what is shown on your website.
Choose Relevant Categories
- Select the most appropriate categories that describe your business. The right category helps Google understand your industry and what you do. This will help your business appear in relevant local search results.
Write a Great Description
Your description helps people understand what you do. It also tells Google more about your business.
- Take the time to write an engaging description that accurately represents your business.
- Highlight your mission, vision, products, services, and key information that sets you apart from your competition.
- Regularly check your Google Business Profile to ensure that the information is accurate and up to date.
Add High-Quality Photos and Videos
- Include high-resolution images and videos that showcase your business, products, services, and premises.
- Visual content can help attract attention and provide potential customers with a better understanding of what you offer.
Ask Your Customers for Reviews
People read reviews before contacting a business. Positive customer reviews will help attract more customers.
- Encourage satisfied customers to leave reviews on your Google Business Profile.
- Be sure to respond to reviews, both positive and negative, in a timely and professional manner.
Posts and Promote Often
- Treat your listing like another social media channel where you can share posts, photos, special offers, and upcoming events.
- These options are similar to social media so that you can engage with your audience and promote your business.
- Think of your Google My Business as another little website, and keep it current and optimized.
Just a few updates can improve your Google Business Profile’s visibility, attract more potential customers, and effectively showcase your business online.
