Your most important online marketing channels include your business website, all of your social media profiles, a Google My Business listing, and your email newsletters.
Your website is the hub of your marketing. It’s your online home where your valuable information resides. Your other online marketing efforts should always point there.
- Posts on social media and your Google profile should link to specific content on your website.
- Email newsletters should send people to products and services you’re currently promoting.
- Online ads should direct people to your website.
Creating a seamless integration between these assets makes it easier for you to gather new leads on your website.
Make Sure Your Website is Current & Gets Found
Your website is your online home and holds all of the information about what you do, what services you provide, and what products you sell.
You need to make potential clients aware that your business website exists. People use Google to find things so you need to rank well on Google.
By incorporating search engine optimization techniques on every page of your website, you will have a better chance of being found for your niche.
Once a potential customer reaches your website, you need to make it easy for them to take action. This can be done by adding call-to-action options. Buy Now. Email Us Now. Subscribe to Our Newsletter.
Choose Your Social Media Channels
Social media is a great place to grow your brand recognition, build customer loyalty, and increase engagement. This is where you can really let your personality shine!
Some of your social media posts should link to your website. If you wrote a new blog post, provide a link on Facebook or LinkedIn with a text caption of why it might be of interest to them.
Facebook has a different vibe than Instagram, and a different audience, so write text that is more appropriate for that specific social channel.
Sharing blog posts that show your expertise and offer helpful tips will build more credibility with your audience. By encouraging your social media followers to visit your website, you have a better chance of boosting sales.
Google My Business Posts
Once you’ve claimed and verified your free Google Profile, you can start sharing posts just like you do on social media.
Google My Business gives you options for sharing news, events, offers, and features that are specific to your industry. Restaurants can share menus. Hotels can share availability.
When you create a post on your Google Profile, write a good paragraph with keywords and add a link to your website.
Your Google Profile is how you win with local SEO so update your profile with new posts at least once a week.
Send Email Newsletters to Your Subscribers
Email Marketing is a great way to send direct messages to people who want to hear from you. They signed up for your enews because they’re interested in what you have to offer.
Write short paragraphs with a great graphic, then add a button that links to a product or service on your website. Email marketing is an easy way to get customers coming back for more!
Your Website – Get Them There!
Develop a specific marketing strategy for every channel that sends people to your website.
Pretty soon, they could be your customers!