When we’re on Google searching for things like time, weather, how-to tips, and word definitions, the answer is displayed directly at the top of our Google search results page.
This is called a zero-click search result. Our search intent is satisfied without having to click any links.
Zero-Click Means We Don’t Visit Your Website
With zero-click search results, we don’t click through to a website since the answer is right there on the search results page.
This is good for Google because it keeps their search customers on their website.
However, it’s bad for us because people aren’t clicking through to our website!
Three Things for Dealing with Zero-Click
- Google My Business: Optimize your Google Profile so that your business appears in the right side knowledge panel and on the Local Three Pack Map.
- Schema: Add Schema Markup to the code of your website.
- Snippets: Get featured in a snippet by formatting popular Q&A content on your website. FAQ pages are great for creating potential snippets all on one web page.
Make sure your website is mobile friendly!
Zero-click is common on mobile because we’re seeking quick answers to specific questions.
Mobile users are also doing lots of local “near me” searches.
Why does Google use zero click search results?
Google wants to give their users the best possible results. They want to provide results as fast as possible. This increases Google’s retention rate and keeps people on their search engine longer.