When is your local SEO a success? When your business starts appearing in the coveted Local 3-Pack map on Google.
Local 3-Pack refers to the three results you see on the first page of a search under Google Maps. Those three listings are the most clicked on links in search results.
Your business needs to be on the Local 3-Pack
Naturally, there are some steps you have to take before your business can appear here. Mainly, you need to create a Google My Business listing.
The initial information you add to your listing is extremely important and needs to be correct.
Three things people need to know to find your business:
- Name
- Address
- Phone Number
This trinity is called NAP. It must be correct and consistent on your website and the listing you create.
Registering your business at Google My Business will place you on Google Maps and it will help your business get found on Google Search.
You need both of these for your local SEO strategy.
