Are you wondering how to use your website marketing tool for events? Your website can be a powerful marketing tool if used strategically!
First off, your website should be easy for visitors to use and navigate.
They should be able to find your event details without having to do a lot of clicking or scrolling.
A clean web design and layout helps people find information quickly.
I have some helpful tips on how to use your website for better promotion, engagement, and online registrations.
1. Create a Great Home Page with Clear CTAs
- Feature a bold call-to-action (CTA) for ticket sales or event registration.
- Use a countdown timer to build urgency.
- Include a highlight reel or testimonials from past attendees.
- Keep key event details like date, location, and schedule front and center.
2. Optimize for SEO & Local Search
- Target event-specific keywords with locations like Music Festival in Petoskey Michigan and all related terms for your event.
- Create an Event web page with detailed information that’s easy to find.
- Use schema markup for events to enhance visibility in search results.
- Keep URLs clean and keyword-friendly (e.g., /event-schedule, /buy-event-tickets).
3. Keep Content Fresh with Blog and News Posts
- Share event updates, behind-the-scenes content, and guest speaker or performer spotlights.
- Feature blog posts on past events, including photos and videos.
- Write helpful guides like Top Things to Do in Petoskey Michigan During Music Festival to attract tourists.
4. Email Marketing and Lead Capture
- Add a newsletter signup form on the event page to collect emails for updates and promotions.
- Offer an incentive for signing up (e.g., Early Access to Tickets, Exclusive Event Details).
- Automate email sequences leading up to the event with reminders and promotions.
5. Sell Tickets and Merchandise Online
- Integrate an event ticketing system like WooCommerce or an online ticketing plugin.
- Offer VIP packages, early-bird pricing, and group discounts.
- If you have event merch, you can sell products on your WordPress website with WooCommerce.
6. Make the Event Highly Shareable
- Add social sharing buttons to key pages like your Home page, Event pages, and registration links.
- Provide links to your social media feeds on Instagram and Facebook where people can find your most recent updates and visuals.
- Ask event volunteers to share social posts for their friends and followers to see.
- Example post: “I just got my tickets to Music Festival in Petoskey – who’s coming with me?”
7. Add a Media and Press Section
- Provide press releases, media kits, and downloadable images and logos for journalists.
- Include past media coverage and video highlights.
- Make it easy for influencers and bloggers to promote the event.
8. Highlight User-Generated Content and Testimonials
- Encourage attendees to share photos with an event hashtag – #PetoskeyMusicFestival
- Feature attendee stories, testimonials, and reviews on the website.
Create a section for sponsors and partners, showcasing their involvement.
9. Make it Mobile-Friendly
- Ensure the site loads fast and is fully optimized for mobile (most event-goers will visit from their phones).
- Use click-to-call buttons for quick inquiries.
- Optimize event maps and directions for mobile viewing.
Website Marketing Tool for Events
For event content, make sure you’re sharing lots of visual content like photos, graphics, and videos. This will get people’s attention.
The better the photos, the more excited people will get about your event.
They might be more inclined to share your event information with people they know!
