There’s lots of buzz about AI for Marketing. Are you a business owner looking for new marketing ideas? You might be surprised at how cool AI for marketing can be!
Like most business owners, you might feel overwhelmed by everything marketing involves.
Have you explored AI for marketing inspiration?
Artificial Intelligence, or AI tools like ChatGPT, have become helpful assistants for small business owners.
However, most people assume AI is complicated or it’s only for geeks and tech experts.
The truth about AI for marketing? It’s really pretty simple!
AI tools can help you write content faster, brainstorm new ideas, and save time on marketing tasks like writing social media posts, content for your website, and email newsletters.
Quite often, I use AI as my marketing brainstorming partner.
It’s not a replacement for my own ideas, it’s a great tool when I might be staring at a blank screen.
I have some practical ways your business can use AI for marketing.
How to Use AI to Write Website Content
When working with business owners on creating a new website, the biggest challenge for them is figuring out what they want to say on each web page.
AI tools can help generate ideas and outlines.
My client can then edit those ideas to match their unique voice.
Ways AI Can Help With Website Content
- Writing a first draft for the Home and About Us pages.
- Creating service descriptions with Q&A sections.
- Generating ideas for blog posts that interest customers.
- Creating a good FAQs page with questions customers really ask.
- Formatting page titles and meta descriptions for SEO.
Example Prompt for AI
For the best results, it’s important to use helpful prompts when using AI for marketing help.
“Write a simple About page for a small woman-owned web design company in Northern Michigan that focuses on affordable WordPress website plans that small business owners can manage themselves.”
AI will provide you with a text example. If you don’t like the output, you can ask AI to make changes to certain sections, or the whole thing.
Once you have the content you like most, you have to edit and personalize the results so whatever you’re going to publish sounds like you.
Remember: AI for marketing works best as a starting point. It is not your final content.
Using AI for Marketing to Create Social Media Posts
Do you often ask, “What should I post on social media this week?”
Believe me, you’re not alone.
Coming up with new social media posts is a common challenge for all business owners.
AI can quickly generate ideas for posts, captions, and themes.
Ways AI for Marketing Can Help With Social Media
- Generate caption ideas for Facebook and Instagram
- Brainstorm content ideas for a full month of posts
- Write short tips or educational posts
- Create catchy headline
- Turn blog posts into social media captions
Example Prompt for AI Tools
“Create 10 Facebook post ideas for a local restaurant that wants to engage local customers about casual dining, daily specials, happy hour, and take-out options.”
Within seconds, you will have a list of ideas you can then customize.
You might find more inspiration with post ideas you never even thought of!
This comes in handy when you feel like you’re staring at a blank screen.
Using AI for Google Business Profile Updates
First off, this is a friendly reminder to post updates on your Google Business Profile.
Updating your Google Business Profile with posts and photos helps you stay active in local search results.
AI for marketing your Google Business Profile helps with weekly updates about your services and products.
Ideas for Google Business Profile Posts
- Share weekly updates about your business.
- Create seasonal promotions for tourists and locals.
- Announce new products with a link to Buy or Order Now.
- Share helpful tips that are related to your industry.
- Use your Google Reviews to create happy customer stories.
Example Prompt for AI Tools
“Write a short Google Business Profile post for a fishing charter service about why summer is a great time to fish on Lake Michigan and stress the importance of booking early.”
AI will give you lots of examples to review.
Always edit the text with your voice to then post with your own photo.
Use AI to Brainstorm Blog Post Topics
If you have a WordPress website, it comes with a great blog post section.
Blog posts help your website appear in Google search results, especially if your posts answer common customer questions.
With today’s Google AI Overviews, the more helpful your blog post, the more Google will like and share your content.
AI can help generate ideas for people who are searching online for services and products you offer.
Example Prompt for AI Tools
“Give me 20 blog post ideas for a small fishing charter business on Lake Michigan.”
AI might come up with ideas like:
- What Fish Can You Catch in Lake Michigan?
- When Is the Best Time of Year for Salmon Fishing?
- What Should You Bring on a Fishing Charter?
These types of articles are based on real questions people ask Google, and often.
Writing blog posts that focus on questions people really ask will help your website show up more often.
Helpful Tip: Use Google’s “People also ask…” lists to create Q&A sections for your web pages.
Using AI to Write Email Marketing Campaigns
Email marketing is still your best marketing tool to reach your most qualified customers. People signed up for your email newsletter because they want to hear from you!
But, the struggle to send email newsletters is real. It’s usually because we don’t know what to write.
AI can help create an email draft that you can then personalize with your voice before sending.
AI for Marketing Can Help You Write:
- Monthly newsletters or promotional announcements
- Event announcements with a link to register
- Helpful tips for customers
Example Prompt for AI
“Write a friendly monthly email newsletter for a garden center announcing spring plants arriving soon.”
You can then expand the text with more details in your voice. Be sure to add relevant photos before sending.
AI for Marketing Tips for Small Business Owners
Small business owners often feel overwhelmed by marketing tasks.
Using AI for marketing makes it easier to create content in a shorter amount of time.
AI for Marketing – it’s like having a Marketing Assistant!
Instead of replacing creativity, AI simply helps you get started faster.
It’s great for helping with the busy work. And the boring work.
So, try using AI for marketing to write content faster, stay consistent, generate new ideas, and save valuable time.
I’m a busy business owner just like you. That extra time can make a big difference.
Contact Marcie Wolf
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