The “silent audience” is real. Just because people aren’t liking, commenting, or sharing doesn’t mean they’re not paying attention. You have lots of lurkers, and that’s OK.
Social media has evolved!
- People see your posts while scrolling and will make a mental note.
- They mention your content in person or message you days later.
- They more they see your posts, the more they trust you over time.
And when they need the services you provide? You’re already top of mind.
We all do it: We scroll, we absorb, we move on.
So we can’t judge our own performance by likes alone.
That “real life feedback” you might be getting when you’re out and about is a strong signal that your content is working (even if the metrics say otherwise).
Something Fun to Do…
Acknowledge the lurkers in your content:
I know many of you are reading quietly – I appreciate you being here!
Invite low-pressure interaction:
Just drop a heart if you’re seeing this – no need to write anything!
Use the feedback you hear offline as inspiration for social media posts:
Someone mentioned they liked my website tips – here’s a new tip for you!
Celebrate even the smallest comment:
Reply with something positive on every comment. It encourages others to join in next time.
You Have Lots of Lurkers!
Understanding this shift in social media interaction is such an important realization. It’s something that so many small business owners overlook.
I hear the same thing all the time: “People don’t engage, but I know they’re watching.”
It can feel like you’re performing on a quiet stage where the audience claps in the parking lot.
So it’s not just you. It’s the way social media has evolved — and being present still matters, even when the applause isn’t visible.
