Social Media post tips for better engagement: Is posting on Facebook and Instagram for engagement better than selling yourself all the time?
The answer? Absolutely!
You need to be social, not salesy.
For small business owners, you need to remember that social media is like a conversation, not a billboard.
What happens when you post on Facebook and Instagram only about your achievements or selling your products?
It’s like talking AT people rather than WITH them.
Build Connections, Not Sales Pitches
Social media gives your business the chance to connect on a personal level.
By asking questions, sharing stories, or encouraging followers to share their experiences, you are inviting genuine interactions that foster trust.
Boost Engagement, Grow Reach
Social media posts that encourage comments, shares, or reactions (like asking opinions or offering helpful tips) are more likely to show up in the feeds of those who follow your business.
The algorithm favors engaging posts, meaning more people will see their content if it encourages interaction.
Be Known as a Helpful Resource
When you share valuable insights, answer questions, or even showcase community events, your followers start seeing you as a knowledgeable friend instead of just another business trying to make a sale.
Over time, you will create a loyal audience of people more likely to support your business.
People Remember How You Make Them Feel
If followers feel acknowledged and valued, they’re more likely to remember your business positively.
Instead of feeling sold to, they feel connected.
This makes them more likely to choose your business when they need products or services.
Social Media Post Tips for Better Engagement
Remember, social media is about being, well, social.
Not only should you start conversations, but you should also get active with other people’s conversations.
