Social media posts They’re at the bottom of your to-do list. You find yourself on a Friday afternoon saying, “Oh shoot. I haven’t posted anything this week!”
Do you find yourself staring at your Facebook page for ten minutes?
I mean, after a long day of running your business, now you have to come up with something interesting to post? And your post needs a photo or graphic?
Ugh. Forget it. Maybe you’ll do better next week…
You’re not alone. We’re busy running our businesses.
What if I told you there’s a system made for creating and scheduling your social media posts?
It’s called SocialBee and it’s made for northern Michigan business owners!
You can easily create and schedule an entire month of posts in one afternoon.
When you’re dealing with the crazy seasonal rhythm of northern Michigan, SocialBee will make social media way more manageable.
Create 12 Fabulous Social Media Posts
There’s no reason to try and post every day to try to “feed the algorithm.”
Your goal should be three amazing posts a week.
That’s 12 fabulous posts a month.
Yep, twelve. That suddenly sounds a lot less intimidating, doesn’t it?
So grab your calendar. We’re going to make 12 posts.
Step 1: Pick Four Types of Content
Instead of trying to come up with 12 completely unrelated ideas, create four simple content categories instead.
Helpful FAQs and How-To Tips
- Share questions customers ask most with a helpful answer, or provide how-to tips.
Go Behind the Scenes
- Take us inside your business and introduce us to the owners and employees.
Top Services and Featured Products
- Remind people what services you want to be hired for or what products you sell the most.
Human Stories and Local Interest
- Ideas include sharing something about your community, reviews from customers, things you love about northern Michigan, and the people behind your business.
TIme to create three posts for each category.
Four Categories × Three Posts = 12 posts
Now you have a month’s worth of topics. That was easy!
Step 2: Use Your Phone to Take Photos
The photo gallery on your phone is a great place to find even more content.
There’s some real social media gold hiding in there, like photos of your products, recent projects, your building or storefront, employees, and northern Michigan scenes.
If you need more photos, start snapping everywhere you go.
Remember, people like seeing the humans behind a business.
Because we hire people and buy from people we know and like.
Step 3: Write Captions for Social Media Posts at Once
Do not overthink the writing process. Try to have fun with it. The more human your posts, the better the engagement.
The time saver is writing all 12 captions in one sitting. I promise you, once you start writing captions, your own words might start to flow.
A simple social media caption formula:
- Hook + Useful Information + Next Step
- Example: Ready for a new website? Fall is a great time to start planning. Contact me for a proposal!
Don’t spend an hour trying to make every caption perfect.
You’re writing social media posts, not War and Peace.
Step 4: For Help With Writing, Use SocialBee AI
Staring at a blank computer screen?
SocialBee has its own AI tools that can help you write all kinds of content.
AI is a great tool for brainstorming ideas and turning thoughts into captions, and SocialBee AI tools can help.
However, the important word here is HELP.
Never, I repeat, never copy exactly what AI gives you as is.
You need to read it then edit it with your voice and personality.
Make sure your captions sound like something you would actually say to a customer.
Step 5: Time to Add it All to SocialBee
This step is my favorite part.
It’s time to add your 12 posts into SocialBee for social media scheduling.
SocialBee is where you manage and schedule all social media profiles in one easy dashboard.
You can create your posts, add your photos, choose your social profiles, and schedule everything ahead of time.
Get the SocialBee Free Trial →
Boom. Your social media posts are scheduled.
You’ve already done the work for the month!
SocialBee is Your Best Social Media Partner
SocialBee allows you to organize posts into content categories.
You can also recycle evergreen content.
Because your audience probably didn’t see everything you posted the first time.
And even if they did, they probably don’t remember that helpful tip you shared six months ago.
You don’t always need more content. You can get more mileage out of the good content you’ve already created.
Oh yeah, leave room for what’s happening right here, right now. You can still post about today’s weather or breaking news about your business or a staff member.
Your scheduled content on SocialBee provides the foundation.
Your spontaneous posts give your profiles the personality.
Remember, you do need to keep an eye on your social media accounts. People may comment or they could ask questions.
Be sure to check in, respond, have conversations.
That’s what make social media, well, social…
No Need to Hire Someone Else for Social Media
Hiring a professional for social media management can be valuable, but it’s not in every business owner’s budget.
And, for a seasonal business, committing hundreds of dollars each month to a social media manager doesn’t make sense.
All you need is an affordable marketing system that saves you time.
And is manageable on your own.
Using SocialBee is a lot better than saying, “Oh shoot, I forgot to post on social media this week.”
Give SocialBee a Try for Free →
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Affiliate Disclosure: Some links in this article are affiliate links. If you sign up for SocialBee through one of these links, I may earn a commission at no additional cost to you. I only recommend tools and resources that I know are genuinely useful to small business owners.
