If you’re wondering if social media marketing is still a game-changer, you’re not alone. Many business owners like you are asking the same thing right now.
Even experienced marketers are asking the same thing.
Social media marketing used to feel like magic, but lately? It’s more like shouting into a void and hoping someone hears you.
Is Social Media Marketing Still a Game-Changer?
Yes… but the game has changed.
Social media can still work, but it’s no longer the “free and easy” marketing goldmine it once was.
Facebook and Instagram are crowded.
Algorithms favor paid content.
And even your most loyal followers might not be seeing your posts anymore.
Why Engagement Has Dropped
- Algorithm shifts: Facebook especially is pushing more paid content and Reels. Static posts (even great ones!) get buried.
- People scroll without interacting: The “like” culture has shifted. People are watching, even if they’re not engaging.
- More noise: Everyone’s posting, yet few are connecting. Social is more passive now.
- You’re not doing anything wrong: Your graphics, captions, and timing might still be great — but the platforms are different.
Social Media Marketing: What Now?
Here are a few reality-based ways to use social media without burning out:
1. Quality Over Quantity
One great post a week that gets true interaction is better than daily posts that no one sees.
2. Mix Up the Format
Static posts aren’t getting the reach they used to, and we all know people love watching videos.
Try Reels or short videos — even talking-head tips or behind-the-scenes.
3. Email + Website First
Focus on your email list and website as primary marketing tools.
Your email list and your website are your assets. You own those marketing tools.
With social media, you’re renting space in someone else’s algorithm.
4. Go Local, Go Niche
Hyper-local content or very specific tips tends to connect with people better than general posts.
Tag relevant accounts about their products that you use and love.
Make it personal again.
5. Engage Before You Post
Spend ten minutes liking and commenting on other people’s posts before you post your own.
Interacting with other accounts tells the algorithm that you’re active, and it should help your own posts get seen.
You’re Not Talking to Yourself – Even If It Feels Like It!
Your followers might not be hitting “like,” but they’re still watching.
How do I know? I get a lot of comments from people I see about what I post. I know they’re seeing my posts because they tell me in person.
So, just keep showing up authentically. Followers remember your name when they need your products or services. They lurk. They refer. They share your post with a friend.
I know many of you are reading quietly on social media, and I really do appreciate you following me!
