If your business is still questioning the need for social media marketing, you might be missing out on some great leads, many of which could be going to your competitors who are active on social networks.
Did you know that 97% of people search for local businesses online? We all search for products and services on social media before making that first phone call. It’s important that your business can be found in those search results.
For most small businesses, Facebook is the best network for getting started with social media marketing. Instagram is another popular network that’s great for connecting with consumers who are ready to buy your products – just don’t get too “salesy” in your posts.
Why social media marketing is important
- Social media is really popular – it’s where your customers are.
- Social media is about engaging – it encourages two-way communication.
- Social media is everywhere – we use our smartphones to find things or to be entertained.
Using social media for your local business marketing can give you a chance to promote your business, get customer reviews, and attract more visitors.
The first point of contact between your business and a potential customer might be your Facebook page or LinkedIn profile. Make sure you put your best face forward on all of your social media channels.