Quality content for Google focuses on the overall quality of the content rather than its length. What does Google consider to be quality content length for posts and pages?
Quality content for Google helps your website get indexed for important keywords so people can find you in a search.
Google doesn’t provide a specific “ideal” content length for web pages or blog posts. Google focuses on the overall quality of the content rather than its length.
However, if you’re getting warnings for “thin content,” it usually means that your content is lacking in substance, originality, or value.
I have a few general guidelines for writing quality content that Google likes.
Aim for Comprehensive, Useful Content
Instead of focusing solely on length, ensure that your content fully answers the query a user might have. Google wants content that is detailed and helpful.
For informational blog posts, a length of 1,000 to 2,000 words is common for in-depth content, though shorter posts can rank well if they’re concise and to the point.
For service pages, aim for at least 500-800 words while ensuring the content answers relevant customer questions.
E-A-T (Expertise, Authoritativeness, Trustworthiness)
Google values content that showcases expertise.
Adding detailed, well-researched information and supporting data helps establish trustworthiness.
Avoid Filler Content
Length for the sake of length can be detrimental to your page or a blog post getting indexed.
More text can actually hurt if it’s full of “fluff.”
Make sure every sentence provides value to your reader, and reduce the unnecessary “fluff” words!
Multimedia and Visuals
Use relevant images, videos, and infographics to complement and break up your text.
Visuals make your page and blog content more engaging and informative.
Internal Linking
Link to other relevant pages on your website to create a more connected experience. This helps boost overall content depth.
As an example, I would link to my responsive website design page when I refer to my web design services.
Low Quality Content Examples
- Pages with very little information.
- Product pages with just a sentence or two of description.
- Duplicate content can trigger thin content warnings.
Quality Content for Google Check
Google Search Console is a great resource for finding the specific pages on your website that are causing “thin content” warnings.
Take the time to evaluate your content, then enhance the pages with richer, more relevant content.
