Posting and Ghosting on Social Media

Posting and Ghosting means you publish a post on your social media account – and then disappear. No checking back to respond to comments, no liking other posts, no replying to DMs…

Just post – and poof – you’re gone!

Posting and Ghosting is what many small business owners unintentionally do on social media.

What Happens When You Ghost?

While it might feel like you’ve done your part by showing up and posting, ghosting the platform could cancel out your efforts.

Ghosting will hurt your visibility, not to mention your relationships with followers.

Social Media is Social

Engagement matters and social media platforms reward activity. The more you like, comment, and reply, the more your content gets seen.

You’re not just broadcasting; you’re building community.

Be social. Engage, engage, engage.

The Algorithm is Watching

Social media platforms like Facebook and Instagram track engagement. This is how they determine what content is worth showing to people in their feed.

If you ghost, your post might get buried in the feed and will reach fewer people.

You’re Missing Opportunities

Comments and DMs can lead to sales, partnerships, and loyal fans – if you respond.

If questions go unanswered, your followers feel ignored when you don’t reply.

It Looks Unprofessional

Ghosting gives the impression that you’re too busy or don’t care about those in your community.

When you respond and engage, it shows people that you’re present and approachable.

Stop Posting and Ghosting

Post and participate instead!

Check in after sharing a new post so you can reply to early comments or likes.
Spend time looking at posts from other accounts, then leave likes and comments. Engagement goes both ways!
Reply to messages and reviews regularly, even with a simple thank you.
Format a few posts as questions which invites conversation, then join in on the conversation that follows.