The way to convert Instagram users into customers is to make sure they can find you when they search on this popular social media platform.
Instagram has its own SEO which can give your business more visibility if you know how to leverage it.
- People use the search function as a primary way to find new content, specific topics, and accounts on Instagram.
- When Instagram users type keyword queries into the search bar, their text is the most important ranking factor.
- The Instagram search engine will then find and show relevant profiles, post captions, hashtags, and user names.
Using Instagram SEO techniques helps your business appear in the “top” search results. The “top” content is what Instagram considers the most relevant to the search term.
Instagram: Keyword Text and Hashtags
Hashtags used to be the main way users found new content. However, a study from Hootsuite found keyword-rich captions got 30% more reach and twice as many likes as hashtags.
Both keyword text and hashtags play important roles in improving discoverability and engagement on Instagram, but they serve slightly different purposes.
Keyword Text on Instagram
Including relevant keywords in your captions, comments, and profile bio helps Instagram’s search algorithm understand the content of your posts and profile.
This can improve your chances of appearing in search results when users look for specific topics or accounts.
Keyword text also contributes to the overall context and storytelling of your content, making it more engaging and meaningful to your audience.
Hashtags on Instagram
Hashtags are used to categorize and organize content on Instagram. Hashtags help users discover posts related to specific topics or interests by clicking on or searching for hashtags.
Including relevant hashtags in your posts can significantly increase your reach and visibility. That’s because your content becomes discoverable to users who follow or search for those hashtags.
Using niche or trending hashtags can help you reach a more targeted audience and attract new followers who share similar interests.
Don’t Forget Instagram SEO When Posting!
Both keyword text and hashtags are valuable for optimizing your Instagram presence.
I highly recommend using a combination of keyword text and hashtags to maximize your reach and engagement on Instagram.
- Write captions that have naturally-occurring relevant keywords so text makes sense to your followers.
- Research appropriate hashtags and include them in relevant post to help categorize your content and expand your audience reach.
Start experimenting with different combinations of keywords and hashtags, then analyze what works best for your specific audience and content goals.
