Hashtags or Keywords? Both hashtags and keyword text play important roles in improving discoverability and engagement on Instagram, but they serve slightly different purposes.
Adam Mosseri, head of Instagram, had recently shared that the importance of keywords in an Instagram caption is more important than hashtags.
The Instagram algorithm might be placing more emphasis on identifying relevant keywords in captions than in the past.
Keyword Text
Including relevant keywords in your captions, comments, and profile bio helps Instagram’s search algorithm understand the content of your posts and profile.
This can improve your chances of appearing in search results when users look for specific topics or accounts.
Keyword text also contributes to the overall context and storytelling of your content, making it more engaging and meaningful to your audience.
Hashtags
Hashtags are used to categorize and organize content on Instagram.
Hashtags help users discover posts related to specific topics or interests by clicking on or searching for hashtags.
Including relevant hashtags in your posts can significantly increase your reach and visibility, as your content becomes discoverable to users who follow or search for those hashtags.
Using niche or trending hashtags can help you reach a more targeted audience and attract new followers who share similar interests.
Hashtags or Keywords
According to an experiment by Hootsuite, hashtags are out and SEO is in!
However, since both keyword text and hashtags are valuable for optimizing your Instagram presence, use a combination of both strategies to maximize your reach and engagement on the platform.
- Make sure relevant keywords appear naturally into your captions and comments.
- Use appropriate hashtags to categorize your content and expand your audience reach.
Experiment with different combinations of keywords and hashtags to see what works best for your specific audience and content goals.
