Your new website has been launched and your most valuable marketing piece is live. People don’t just magically appear when you launch your new site.
Getting traffic to a new website or digital storefront is a problem we all face.
It’s going to take some work on your part. The following tips can help you get the visibility and traffic you’re looking for.
Keep Writing Great Content
Search engines like Google love fresh content. That means you need to add new blog posts and update your home page content regularly.
If you keep adding fresh content to your website, Google will see your site as active. If your website is active, Google will reward your site with higher search rankings.
When it comes to their websites, most owners set it and forget it.
You have to keep adding new content on a regular basis, especially to your website blog, so people will return to read more.
Sign Up for Google My Business
Make sure you go local! The best way to do that? Take the time to claim, verify, complete and optimize your free Google My Business profile. This is your most important local SEO strategy.
Your profile lets you communicate directly with Google about your business. You are telling Google what you do and what products and services you offer, plus you can share photos of your business.
Your Google My Business profile helps you build validity with Google. You can also control the results that appear when someone searches for your business.
Get Social on Social Media
It’s not enough to produce great content and hope that people find it. You have to be proactive and use other channels. One of the best ways to increase traffic to your website is to use social media to promote your content.
With over 2.7 billion active social media users worldwide, your business needs a strong presence on socials like Facebook, Instagram, Twitter, and Pinterest.
Social media is where your business can truly engage with people while building trust and loyalty in your brand.
It’s important to decide which platforms are most popular with your target audience. Then start posting regularly with occasional website links to help generate more traffic to your site for free.
If you’re not on Instagram, you really should try it out, no matter your industry. Follow more accounts, get more followers, and post great photos with lots of keyword hashtags. Hashtags are how you will find interested buyers and new followers.
Schedule Facebook and Instagram Posts
Is time an issue that keeps you from posting?
Use your Facebook Creator Studio to schedule posts on Facebook and Instagram. This way you can create a few days of social media posts when you have time.
View your Facebook business page, then click on Publishing Tools. In the left menu, click on Creator Studio.
Get Active on Social Media
It’s not enough to just share content on your social media channels. You need to actively participate in social communities, too.
Follow profiles as your business, comment on posts that matter to you, and participate in relevant groups where you can provide answers and tips.
Collaborate With Local Business Owners
Looks for a local business you can collaborate with and tap into each other’s audiences.
It might help both of your brands to work together and cross-promote to each others followers.
Post Content to LinkedIn
LinkedIn is more than a channel for finding a job. LinkedIn is the world’s biggest professional social network and is a valuable publishing platform in its own right.
While it’s not as popular as Facebook and Instagram for engagement, you should still be posting content to LinkedIn on a regular basis.
Email Marketing
When social media became so popular, many businesses focused on attracting new customers on social channels and they forget about traditional methods like email marketing.
Email marketing is a powerful tool. People who sign up for your newsletter are qualified, interested followers.
Email marketing is a great way to drive traffic to your site or your blog, and to promote any offers. A successful email blast can result in a significant increase in traffic to your website.
Online Advertising
Advertising online is one of the fastest ways to generate lots of clicks to your website. With the right strategy, your online ad can instantly generate hundreds, if not thousands, of website visits.
Online advertising options include Facebook ads, Instagram promotions, and Google ads.
Don’t Set it and Forget it!
Don’t let your new website sit idle on the internet, and don’t rely on search engines alone to generate traffic to your site.
Try different tactics like social media, email marketing, and online advertising to get people to your website.
