Decide Which Social Media Sites Are Right For Your Business
You’re active on your personal social media profiles like Facebook, Twitter, and Instagram. These are the most popular social networking sites with millions of people logging on daily.
When it comes to social media for your business, online marketing can be a little more challenging. You have a chance to share your stories with literally millions of people.
How can you choose the right social media sites for your Petoskey Michigan business?
You need to dedicate your time where you know your people are. This will depend on the nature of your business, your marketing goals, and which social sites your target audience is using.
How do you choose which social media platform is right for your business?
What are your ultimate goals?
Maintaining a social media presence takes lots of effort. As such, knowing what you wish to achieve with your social media channel will help you choose the right platform.
Of course, the end goal is to engage your customers and increase profitability. While the ultimate goal of every business is to generate revenue, different organizations have different objectives for their social media plan. Knowing what you want to achieve will help you in choosing the best channel for your business needs.
Who is your target audience or market?
Knowing who your target audience is makes it easier to find out where they prefer to hang out. You also need to know what they care about.
Younger people often hang out on social sites like Snapchat and TikTok while people in all age ranges can be found on sites like Twitter, Facebook, and Instagram. There’s also LinkedIn which is the professional platform and is a great place for B2B marketing.
Still not sure? Take at look at where your competition is investing their time and where they get the most engagement.
Do you know what your audience wants?
Figure out what excites your audience most on social media, then invest more time on the platforms they use and connect with them there.
Still not sure? Take a look at what similar businesses are doing and what kinds of response they’re gettomg from their audience. Do they prefer videos? Make sure you upload videos to YouTube and Facebook.
What do you have time for?
Managing your social media channels takes time and dedication. Choose a channel where you can post consistently and win!
By limiting your reach to one or two social networks, you will make a bigger impact.
If you just don’t have the time, consider outsourcing your social media management to a professional social media manager.
Choose wisely, post consistently, and share great stories. I would rather see you be a super star on one or two social channels than trying to manage them all and not winning.