As part of your local SEO, it’s important that you include photos in your Google Business Profile, and that you keep adding new photos often!
Did you know Google users can upload photos to your profile? If someone visits your restaurant or shop, they can upload a photo of their experience.
Quite often, the user-uploaded photos are the only photos showing on a business profile.
Is this your profile? This is a huge missed opportunity for your business!
Photos for a local SEO boost
As you create and publish images on social media, why not add those visuals to your Google Business Profile?
Photos on your listing will help you stand out from your competition, especially if your competitors are not updating their Google listing.
Google does index photo content.
If your business includes relevant photo content, Google will give you a higher ranking.
What types of photos should you add?
- Good quality images of your business exterior and interior.
- Fun photos of your staff and team members.
- Candid views behind the scenes and around the office.
- Photos with personality – people want to know who you are!
The photo section of your Google Business Profile is formatted for square images which is great because you’re probably creating lots of square graphics and photos for social media posts! Just include your Google profile in your distribution list of online updates.
By adding photos at least once a week, you’re showing Google that your business is active and ready for new business.
Remember, great images on your own profile will help your business rank higher on Google for relevant searches.
Professional images will show potential customers what to expect when they hire you or buy from you.
Is Google Business Profile different than Google My Business?
Actually, your Google My Business listing is now called Google Business Profile. Google changed the name in November 2021. You can manage your profile the same way you managed GMB.