When I develop a new website for a client, I always recommend adding the blog post option to their website. Their first reaction tends to always be, “I don’t have time to be a blogger!” You don’t have to be a blogger to write posts on your website.
WordPress was originally developed for bloggers, but most web designers have found WordPress is the best software for creating websites our clients can manage.
Forget about blogging. Start using the post option for sharing company news!
If you have a WordPress website, you can create Posts just like you create content on Facebook and Instagram.
Posts help you share timely content and are great for sharing news and press releases.
Blog Posts vs. Web Pages
Posts: Timely content with a publish date. Posts are displayed in reverse chronological order (newest first).
Web Pages: Static, timeless content without a publish date for content like your “About” or “Staff” pages.
Change Blog Name to News
You don’t have to use the word “Blog” for your post area.
Change the default Blog page that holds all your posts to News, then update the link on your menu to News. This will help website visitors find your recent news articles and press releases.
- Create posts that are timely like news about your company.
- Copy and paste your recent press release into a new post.
- Sort your posts into different categories so it’s easier for site visitors and search engines to find.
- Post frequently to get more traffic to your website. When Google comes back to your site, make sure the bots have more content to index. (If Google doesn’t find anything new, the bots will back off – it might be awhile before they visit again.)
Feature Posts on Home Page
WordPress has some great widgets for displaying your most recent posts on your home page. On my home page, scroll down the page and you will see a block for most recent posts called What’s New in Web Design, SEO, and Digital Marketing?
If your page design has a sidebar, you can display a list of recent posts there, too.
Not only does this make it easy for site visitors to find your most recent post, your widget will automatically update your home page and that’s good for SEO!
Share Your Blog Posts on Social Media
When you’ve published your new blog post, be sure to share a link on your social media profiles. This will help bring more traffic to your website from people who are interested in your business.
Should I write posts to improve my SEO?
In general, posts are a little more SEO friendly than a web page but both have value. Pages are for static content like your About and Contact pages which have long term value for content. Posts are much more timely and can be put in categories with dates and tags. When you publish a post, it is linked within your categories, tags, archives, and recent posts, and other multiple-post page. You can feature posts in different widgets on multiple pages which helps with SEO throughout your site.
Is WordPress a better choice for my business website?
WordPress is quickly becoming the industry standard for building websites. It is easy to update with a simple yet powerful text editor. WordPress has a large community of developers so there are lots of features to add to your website. Sites built with WordPress load quickly (Google does look at page speed) and it's a great choice for SEO.
