Your website is the most important hub of your business marketing strategy and supports all of your digital marketing efforts.
Since each aspect of your marketing strategy directs people to your website (or should be), your website should give consumers a clear idea of what your business offers in regard to products and services.
Evergreen Content
Your business content needs a place to live online and your content needs to be evergreen (always there). Your website is your online home for service descriptions, products for sale, industry blog posts, business location, best way to contact you and more. Your website is where you inform and engage your target audience.
Social Media Marketing
Using third-party social media sites is a great way to reach people and engage with consumers. Social media posts link to your website where people can learn more about your business.
Social Media Ads & PPC
Social media and pay-per-click ads are a great way to reach more of the consumers who are most likely to be interested in your products. Your ads need a place to lead consumers to when clicked. Whether you choose a landing page or a specific product page, you website needs to be the destination.
Links from Traditional Advertising
When you take out a print ad or run a radio ad, your best call-to-action will be your website address. Your website address is going to be easier for people to remember than a phone number. (Just state your domain name – no need to say “www” when reciting your website.)
Build Credibility for Your Business
Once people get to your website, you need to make sure your business comes across as credible. By allowing consumers to get to know your business, you are working to establish trust. This is the start to building long-lasting relationships with people.
Establish Authority
People want to know how reputable your business might be before they contact you. By providing great content on your website, people will see that you’re the expert in what you do. Create valuable, educational content on your website to develop stronger relationships.
So… What’s the First Impression?
Now that you see the major role you website plays in your business marketing, what is the first impression your website gives a visitor?
Your business needs a professional website to be successful in today’s marketplace. That means you need a professional web design agency to get the job done right. For an attractive, mobile-friendly website that’s optimized for the search engines and easy for visitors to navigate, call in the experts!
