Your Website Deserves More Love Than Your Social Media

Your website deserves more love than your social media. But, if you’re like most business owners, you’re pouring all of your marketing energy into social media.

I see so many businesses posting on social media, but their website content is terrible out of date. Sure, posting on Facebook and Instagram feels immediate and really easy to update.

But here’s the truth:

While social media is a great tool for connecting with your audience, your website is your most important marketing asset.

And your website needs your attention now more than ever.

Social Media: A Helping Hand, Not the Foundation

Social media platforms like Facebook and Instagram are fantastic for engaging with your audience, but relying solely on them is risky.

Why?

Algorithms Limit Visibility

Your updates on Facebook and Instagram might only reach a small percentage of your followers due to ever-changing algorithms.

That great promotion you posted? There’s no guarantee your audience will even see it.

You Don’t Own Your Social Media Content

Your social media accounts are controlled by the platforms, not you.

If they change their rules, limit your access, or even shut down your account, your connection to your audience could be lost overnight.

Temporary Shelf Life

Social media posts have a really short lifespan. A Facebook post might only remain visible in the feed for a few hours, while a tweet will disappear in minutes.

Why Your Website is Your Best Marketing Tool

Unlike social media, your website is a space you own. You have full control over the future of your website.

Your website is the digital home for your business and is usually the first impression potential customers have of you.

Updating your website should be your top priority!

Your Website is Always Working for You

Your website doesn’t sleep. It’s available 24/7 to showcase your products, services, and brand. When someone searches for your business, your website is often the first place they’ll look.

Your Website is Your Most Credible Source

A well-maintained website builds trust. Visitors expect up-to-date information, a clean design, and easy navigation.

An outdated or poorly functioning site can make your business seem less professional.

Your Website is Your Best SEO Tool

Search engines like Google love fresh content. Regular updates to your website – like adding blog posts, new product pages, or fresh photos – can improve your rankings on Google, which makes it easier for customers to find you.

You Own Your Website

Your website is your property.

Unlike social media platforms, you control what’s published on your website, how it looks, and how it functions.

Your website is a long-term investment in your business’s success.

What Happens When You Neglect Your Website?

Imagine a potential customer visits your website only to find outdated hours, broken links, or information about promotions are from last year. People might assume you’re no longer in business so they look for a competitor with a more current online presence.

Start prioritizing your website today!

Focusing on your website doesn’t have to be overwhelming. I have a few simple steps to get started.

Update Key Information

Make sure your contact details, hours of operation, and product or service offerings are accurate.

Refresh Your Content

Add a blog post about company news or interesting trends in your industry.
Update your About Us page and tweak text on your Home page.
Upload new photos to show visitors your business is active and thriving.

Optimize for Mobile

We are all using our phones to browse more than ever, so your site has to be mobile-friendly!

Work on Your SEO

Use keywords your customers might search for and ensure your site’s metadata is current.
I have some helpful tips in my post about SEO on updates any website owner can make.

Invest in Professional Help

If your site hasn’t been updated in years, it might be time to invest in a redesign or professional SEO support.

Balance is Key

Social media should complement your website, not replace it.

By making your website the foundation of your online presence, your business will have a strong, reliable, and professional digital footprint that can adapt to changing marketing trends and technology.