When it comes to launching your new website, you might think, “if you build it, they will come” – but in reality, launching your new website is just the beginning.
Launching a brand new website is a big step in building your online presence.
But just like opening a store doesn’t guarantee customers, publishing a website doesn’t automatically bring in traffic.
You have to let people know you’re here!
Start Marketing Your New Website
Here are simple, practical ways to start marketing your website and driving traffic:
1. Share Your Website Everywhere
Start by spreading the word:
- Add your website link to your email signature
- Post your new site on your Facebook, Instagram, LinkedIn, etc.
- Add it to your Google Business Profile and all online directories
- Mention it on your voicemail and business cards
- If you’re part of a Chamber or association, update your member profile
2. Start a Blog and Post Monthly
WordPress makes it easy to publish blog posts, and Google loves fresh content. Write about:
- Tips or advice for your customers
- New services, seasonal specials, or project highlights
- Behind-the-scenes updates about your business
Even one blog post a month helps your site grow — and gives you something to share on social media, too.
3. Use Social Media to Drive Traffic
Post links back to your website, especially:
- New blog posts
- Product or service updates
- Client success stories
- Special offers or events
Don’t just post for fun – post with a purpose. Always include a link to your site.
4. Request Links to Your New Website
Ask trusted partners, vendors, or local organizations to link to your website. For example:
- If you sponsor an event, ask them to list your business with a link.
- If you’re a member of a group or directory, make sure your link is included.
Links that point to your website tell Google your business is trustworthy.
Inbound links from reputable websites will help your with SEO.
5. Keep Your Google Business Profile Updated
Once you claim your Google Business Profile listing, it’s time to manage it.
- Post updates, offers, or new photos regularly
- Respond to reviews – good or bad
- Make sure your website link is listed
An active profile helps your site show up in local search results.
6. Tell People About Your New Website
Word-of-mouth still works so tell people in person about your new website!
Tell your clients, friends, and customers that you have a new website.
Encourage people to share your new website with potential customers.
7. Keep Your Website Fresh
Google loves fresh content and they favor websites that are updated often.
Be sure to regularly update:
- Services or pricing
- Photos or team bios
- Seasonal specials
- Blog posts or customer testimonials
Even small changes will tell Google that your business is open, active, and worthy of further indexing.
Time to Market Your New Website
Just launching your website is not enough – you have to market it!
Think of your website as a digital storefront. If no one knows it’s there, no one will visit.
But with just a little effort each week, you’ll start building traffic and growing your online presence.
Need help? I’m always here for advice, blog post ideas, or a quick audit to see how your website is performing.
