Website bounce rate measures the percentage of visitors who leave your website after viewing only one page. This is a single-page session. What is a good website bounce rate score?
A good website bounce rate score generally falls between 26% and 40%.
But what is considered “good” varies significantly by industry and the specific purpose of the page.
What is Website Bounce Rate?
Website bounce rate is the percentage of visitors who leave after viewing only one page, indicating low engagement; a good score is generally considered low, often under 40%.
This varies by site type, with averages usually between 25-50%. A 60%+ rate often signals issues like poor content or bad user experience.
In Google Analytics 4 (GA4), the definition has to do with an accurate measure of engagement:
A bounce is a session that is not engaged
An engaged session meets at least one of the following criteria:
- Visitor stays on page ten seconds or longer.
- One or more conversion events is triggered.
- There are at least two page or screen views.
Meaning of Website Bounce Rate
Definition: (Single-page visits / Total visits) x 100.
GA4 Change: In newer Google Analytics (GA4), a bounce is an unengaged session (under 10 seconds, no conversion, no second page view). An engaged session is the opposite.
What it indicates: A high rate suggests users aren’t finding what they need, the page is confusing, content is poor, or it doesn’t match search intent.
What’s a Good Website Bounce Rate Score?
- Excellent: 26% to 40%.
- Average or Acceptable: 41% to 55%.
- Higher than desired: 56% to 70% (may be normal for certain pages like blogs).
- Cause for concern: Anything over 70% for most transactional sites.
Bounce Rate Varies by Industry
- E-commerce might aim for 20-45%, while B2B might see 25-55%.
Single-Page Websites
- A blog or portfolio designed to be viewed as one page should naturally have a 100% bounce rate.
Key Takeaway on Website Bounce Rate
A high bounce rate often indicates that your landing page did not meet your visitor’s expectations.
It can also indicate slow load times or poor user experience that made someone leave your site quickly.
A lower bounce rate usually means better engagement.
To improve landing page engagement and reduce website bounce rate, focus on creating a fast, relevant, and trustworthy user experience.
- Boost your Page Load Speed
- Make sure your website is Mobile Friendly
- Showcase your site with High-Quality Visuals
If you need help with your website content, Contact Marcie Wolf.
