Website Psychology 101
A lot more goes into your website than just creativity, planning, and coding. Applying psychology to web design can give your business a competitive advantage and improve engagement by website visitors!
Psychology in web design focuses on human behavior when shown visual elements or content. Each business has a different goal for their website, but psychology always plays a role with visitor engagement and generating actual leads.
Website Structure & Navigation
To keep website visitors from getting confused on how to find content, stick to common elements that make sense. Headings, subtitles, taglines, and bold text show which content in a block of text is most important. Navigation elements will lead your website visitor along an easy-to-find path, making the journey more pleasant for a positive reaction. The amount of content on your website should be minimal and concise so visitors do not feel overwhelmed.
Colors get very different reactions from different people which is typically due to simple personal preference. The overall color scheme of your website can influence visitors to engage or to leave.
Photos, Videos & Graphics
The web has become more visual, especially with the ease of photo-sharing from smartphones. People react to visual websites like Instagram and Pinterest – they have taken the Internet by storm. High resolution photos and engaging videos get a more positive reaction from website visitors and promote engagement from website visitors. Focus on great photos, interesting concise videos, and high-resolution graphics to help tell your story.
Fonts & Typeface
An element as simple as your font can affect the user experience on your website. Certain fonts feel more modern when viewed (like the sans serif fonts of Google and Apple) while other fonts might say traditional (like Times New Roman). For readability on all devices, sans serif fonts are smooth and clear.
How does all of your content combined – fonts, text content, graphics, photos, videos – affect your target audience? Do they trust your business or organization based on your website content? Would they feel safe if they were to contact you? Are the faces on your website familiar to them? Building trust through a website can be a challenge so use a focus group outside of your business for feedback.
By applying psychology to your website, your design decisions will appeal to your market, help you meet your online marketing goals, and give your company the competitive edge you need!