Website Keywords: Your website content needs to include good keywords and long-tail keyword phrases. It’s how people find your site when searching on Google.
Choosing the best keywords for your website depends on various factors.
- Who is your Target Audience?
- What are the Services you offer?
- What is your Competitive Landscape?
When targeting your audience, you need to include location-specific keywords. This helps you target a particular geographic area.
Your target can be broad like the entire state of Michigan or you can focus on specific cities like Petoskey and Harbor Springs.
For services, include concise content that’s formatted with long-tail keywords.
For my website, I could use website design for small business or website design in Harbor Springs, Michigan on relevant pages.
Most long-tail keywords have less competition, giving you a better opportunity to get included in search results.
Key Areas for Your Website Keywords
Your unique keywords belong in specific places on each page of your website where Google’s bots and human visitors would normally look.
Places your keywords should appear include:
- Title of each web page (relevant to page copy).
- Web page URL (e.g., abuzzcreative.com/affordable-website-design).
- Page text with variations (e.g., “affordable website design, “website design that’s affordable”).
- Meta description (different on each web page, specific to that page copy).
- Image names (e.g., “affordable-website-design.jpg”).
- Alt text for images (must be relevant to the image content).
- Anchor text (links to other pages on your website).
Using the right website keywords in your website content will help you capture the people you want as customers.
These are the people that also want you!