Are Your Website Pop Ups Disruptive for Mobile Users?

Are Your Website Pop Ups Disruptive for Mobile Users?

Mobile browsing might feel like website owners are testing your sanity. You immediately get pop-up ads and “we use cookies” warnings. You get pop-ups asking permission to send more pop-ups in the form of notifications.

You close all that, but now you’ve got social sharing buttons floating over the page so you can’t read the text. I was trying to read a great article but these huge social sharing buttons were blocking the content:

Social Sharing Buttons Block the Article Text

Mobile pop-ups are enough to make you crazy!

It’s also enough to get a website owner penalized because Google feels your pain.

Google is issuing penalties to pop-up abusers

Since pop-ups are disruptive for users on smaller mobile screens, Google wants web developers to be smarter about how they use pop-ups.

As a result, Google has begun issuing penalties to mobile websites that use three kinds of pop-ups:

  • Pop-ups on the first page of a mobile user’s visit.
  • Pop-ups that hide the majority of the web page behind it.
  • Interstitials, or an overlay pop-up that covers the entire screen, usually when you first visit a website.

The image below is provided by Google.

Google pop-ups to avoid on mobile

You need to play by Google’s rules so it might be time to revisit your pop-up strategy.

Make sure your website provides a better user experience for your mobile visitors.