When you finally figure out how to close all those layers of windows, you’ve lost interest in whatever content you were originally looking for.
Instead of an enjoyable information-gathering session, all those pop-ups made your mobile browsing stressful.
The good news is, intrusive pop-ups are enough to get a website owner penalized.
That’s because Google feels a mobile user’s pain.
Google Issues Penalties to Intrusive Pop-Up Abusers
Since pop-ups are disruptive for users on smaller mobile screens, Google wants web developers to be smarter about how they use pop-ups.
Just to be clear, Google doesn’t hate all pop-ups. It hates intrusive pop-ups.
The image of intrusive designs shown below is provided by Google.
As a result, Google has begun issuing penalties to mobile websites that use three kinds of pop-ups:
- Pop-ups on the first page of a mobile user’s visit.
- Pop-ups that hide the majority of the web page behind it.
- Interstitials, or an overlay pop-up that covers the entire screen, usually when you first visit a website.
Non-Intrusive Pops are OK
If your pops are non-intrusive, it’s OK to show them on your website. Non-intrusive pop-ups won’t damage your search engine rankings.
You need to play by Google’s rules so it might be time to revisit your pop-up strategy.
Make sure your website provides a better user experience for your mobile visitors.