Every small business needs a website. An entry-level website is better than not having one at all. As a Website Designer in Michigan, I provide affordable plans for your business.
When I ask small business owners why they don’t have a website, they quite often say it’s because a website is “irrelevant to their business.”
But, how will all those people searching on Google find your business online?
Other business owners consider their Facebook Page to be their website (which it is not).
Not everyone has a Facebook account, and some people won’t follow a link to Facebook. That means you are losing potential customers.
As a Website Designer in Michigan, let me share some key reasons why having a website – even just a one-page site – is more beneficial than relying on something like Facebook.
Greater Control Over Your Online Presence
With a website, you have full control over the design, content, and user experience.
- Facebook’s platform changes frequently, which can impact how information is displayed.
- A website ensures your business’s presentation is consistent and reflects your brand exactly as you want.
Facebook could change its policies or even limit your reach without warning, whereas a website is entirely your own space on the web.
Improved Credibility and Professionalism
Customers generally expect businesses to have a website, and a well-designed website can make a great first impression. It shows you’re a professional and credible business.
Relying only on Facebook may give the impression that your business is less than credible or somewhat temporary.
A website adds legitimacy! Your website is like a digital business card that tells customers you’re serious about your services.
Better Visibility on Google and Search Engines
Facebook pages have limited visibility on search engines compared to websites.
As a website designer in Michigan, I recommend even a one-page website with proper SEO that can rank on Google. This helps potential customers find you when they search for services you offer.
People who use search engines to find local businesses will find it much easier to discover your business if you have a website.
More Effective Marketing Options
With a website, you can integrate various digital marketing tools like Google Analytics, email marketing, and remarketing ads. These tools provide valuable insights into customer behavior and allow you to reach your audience more effectively.
You can set up a Facebook Pixel on your website, which can help you retarget visitors through Facebook ads, bringing them back to your site to convert.
Enhanced Customization for Your Brand
A website gives you the flexibility to use custom colors, layouts, fonts, and images that align with your brand. This level of customization isn’t possible on Facebook, where every business page looks similar.
You can create a unique user experience that reflects the values and personality of your business, which helps build a stronger connection with your audience.
No Distractions from Competitors
When customers visit your Facebook page, they’re often shown ads and suggestions for other businesses. This can lead potential customers away from your business and towards competitors.
On a dedicated website, your visitors are focused solely on your content without distractions, giving you a better chance to convert them into paying customers.
Better Options for Showcasing Products and Services
A one-page website can include sections that highlight your offerings, showcase testimonials, display photos, and explain your services in a way that’s easy to navigate.
On Facebook, this information is often buried under tabs or posts, making it harder for visitors to find what they’re looking for.
With a website, you can create dedicated sections or anchor links to guide visitors through key information in a structured format, leading them towards taking action.
Collect Customer Data and Build an Email List
A website allows you to capture customer emails through contact forms, newsletter sign-ups, or special offers.
With Facebook, you’re limited in your ability to build an email list or own your customer data.
By collecting emails, you can build lasting relationships with your customers and communicate directly with them, even if they stop using Facebook.
More Stability and Security
Facebook accounts can be hacked or suspended, and many businesses have experienced the sudden loss of their pages due to technical issues or rule changes.
A website gives you stability and reduces the risk of losing your online presence.
Additionally, a website with proper security measures, like SSL, can keep customer data safe and help you build trust with users.
Value Investment – Hire a Website Designer in Michigan
While Facebook is a useful tool, your website is a long-term asset. It’s something you own and can build upon over time.
If you ever decide to stop using Facebook or the platform becomes less popular, you’ll still have your website as a central hub for your business.
A website is adaptable; as your business grows, you can expand it from a one-page site to a full website with e-commerce functionality, blogs, and more.
Website Designer in Michigan – Websites for Small Business
While Facebook is a great supplement to a website, it should never replace it. Think of Facebook as an extra marketing tool that helps drive traffic to your main website.
Your own website ensures your business has a professional, controlled, and secure presence online, and shows that you are a credible business.
Let’s build a website that your customers will appreciate and trust.