In my twenty years of web design experience, my website design portfolio of my client work is where potential customers look before ever contacting me.
When you are looking for a web designer, you’d want to look for samples of each web designer’s work before hiring them.
Would you hire a photographer who doesn’t show any photos?
Would you hire a builder without photos of finished homes?
The same logic applies to web design. I have always provided client samples with direct links to the website I created for them.
Oddly enough, most of my local competitors do not show their client work on their own website.
Importance of a Website Design Portfolio
Potential customers spend time looking at samples of websites I’ve created before hiring me. There are reasons I choose to showcase examples of my work.
1. Builds Trust and Credibility
Potential clients want proof that I am capable of delivering professional, visually appealing, and functional websites.
Without examples, they may assume that I’m inexperienced or lack confidence in my work.
My website design portfolio spans two decades of client projects with a wide variety of samples and styles.
2. Demonstrates Web Design Style
My portfolio helps prospects see if my design aesthetic aligns with what they’re looking for.
Before reaching out, people want to know if I can provide clean, modern designs or creative, bold layouts.
3. Website Design Portfolio Shows Experience
Some business owners want to make sure I’ve built websites for specific industries (restaurants, retail, healthcare, etc.).
Showcasing projects from specific industries can attract clients in similar fields.
Bottom line – business owners want to know I understand their business needs.
4. Highlights My Technical Skills
Potential clients aren’t just looking at pretty designs – they want to see functionality, too.
Do I create responsive websites? eCommerce shops? Booking systems?
My website design portfolio shows off my capabilities of providing unique functions.
5. Shortens the Sales Cycle
When clients see my work and like the sites I’ve created, they’re more likely to contact me.
Because, they are ready to move forward.
No one needs to call me to request links to sample websites. They do not need extra convincing.
My website design portfolio is my silent salesperson that works 24/7.
6. Helps Justify My Pricing
My website design portfolio helps demonstrate the value of my services.
High-quality examples help potential clients understand why my prices are justified, especially if they’re comparing me to cheaper DIY options.
Oddly enough, my competitors do not show their pricing plans and they do not share samples of their client projects. What are they hiding?
Featured Website Design Portfolio
A web designer’s own website is their best marketing tool. Look for that web designer who openly shares what they can do for you.
