Search engines like Google and social media sites like Facebook and Instagram are two very distinct types of online platforms with different purposes.
Search engines like Google and Bing are designed to help users find information on the internet. People type in their search terms and the search engine returns relevant results.
Social media platforms like Facebook and Instagram focus on connecting people and showing feeds of shared content within that social network.
Using a Search Engine for Searching
Using a search engine is a pretty straightforward process. You open your web browser like Chrome or Firefox and you visit your favorite search engine like Google or Bing.
In the search bar, you type some keywords or locations to find what you’re looking for.
The search engine ranks results based on relevance to the keywords you typed or other algorithms.
Many search engines offer advanced features to help you narrow down results to find more targeted information.
If you have a business, optimizing your website with good SEO techniques will help you appear in the right search results. Quality SEO brings you quality leads!
Using Social Media for Searching
More and more people are using social media to search for things. Social media platforms have search features to find specific users, posts, or topics within the platform.
For example, Facebook has a staggering 2 billion searches a day, which means two billion people are searching for things each and every day.
If you have a business, you can get found in social search results by focusing on the following:
- Optimizing your profile description with good keywords.
- Using keywords in external links in your Instagram profile.
- Including keywords in caption text since captions are discoverable.
- Adding a few hashtags that are relevant to each individual post.
Optimizing for social media search is a great way to boost organic traffic.
But remember, it’s not the primary function of a social media site to index and organize the entire internet like Google does!
In summary, search engines are tools for information retrieval from the broader internet, while social media platforms are designed for social interaction and content sharing within a specific network.