I’ve been asked by business owners if it’s OK to brand their business website with keyword domain names that use relevant keywords instead of their business name.
The answer is, yes, it’s absolutely OK!
And sometimes it’s even beneficial to use a keyword-rich domain name if an exact business name is not available.
It’s OK to Use Keyword Domain Names
Choosing a keyword-rich domain name can be a smart strategy for SEO and branding, especially for a new local business.
Why is it OK – and smart – to register a domain name with good keywords?
1. Helps With SEO
A domain that includes relevant keywords can improve visibility in search results.
Domain names that use a specific location or service can help people find exactly what they’re looking for, and where. For example:
- PetoskeyWebDesign.com
- HarborSpringsMarketing.com
These domains tell both Google and users what the business is and where it’s located.
2. Memorable and Clear for Users
If the business name is generic or already in use elsewhere, a keyword-based domain makes the website stand out .
Plus, it will be much easier for potential customers to remember.
3. Better Local Identity
Adding a location keyword makes the business feel more local. Think city or region.
Locations in a domain name are more appealing to nearby customers, plus it helps with local SEO.
Be Careful When Choosing a Domain Name
Keep it short and easy to spell, and never overstuff with too many keywords! Here’s a really bad example:
- bestpetoskeywebdesignerinnorthernmichigan.com
Also, don’t use hyphens and or confusing word combinations.
Make sure you look at potential words that might appear when combining keywords
Keyword Domain Names
Do some name spinning at GoDaddy to see what’s available.
If your exact business name isn’t available as a domain, I can help you find a domain name that describes what you do and where you do it.
Keyword domain names can actually be better for Google and easier for people to remember!
