Instagram isn’t just for retail businesses. If you own a service-based business, there are lots of opportunities for selling on Instagram.
Switch Your Instagram Profile to Business
By switching from a personal profile to a business profile, you will now have access to profile analytics and a more advanced profile.
Add Your Contact Details
When you add contact information, a Contact button appears near the top of your profile. This button gives people an easy way to email or call your business with one quick click.
Make Strategic Use of Your Bio Link
You get one clickable link in your Instagram bio, so make the most of it and change it frequently.
- Send people to a landing page.
- Link to an event page.
- Update your link to showcase services you’re promoting.
Highlight Your Services in Action
- Tell stories to connect with your audience.
- Showcase reviews from your clients.
- Create before and after photo posts showing how you solved a problem for a client.
Hashtags and Locations
By using hashtags in your captions and tagging a location in your posts, it will be easier for people to find you when searching for your area of expertise.
Make sure your hashtags are relevant to the services you provide and use keywords people use in a search. You can use up to 30 hashtags in a post.
Add your own business location in your posts.
Humanize Your Posts
Tell stories with engaging videos and images so people can get to know the real you. We all like to do business with people we know, like and trust.